What is a virtual showroom?

A virtual showroom is a completely virtual setting in which businesses imitate a physical location and display 3D copies of their products.
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A virtual showroom is an entirely virtual space in which companies simulate a physical showroom environment and incorporate 3D replicas of their merchandise. Users can see the merchandise in question from all angles, zoom in and out of the display room and even see 3D animations.

A live example of a product in a digital space

Here is an interactive demonstration of a fully functional 3D virtual showroom designed with Visao‘s 3D showroom software.

The Purpose of Using Virtual Showrooms

Enhancing Customer Experience

When it comes to captivating your audience, virtual showrooms outshine static websites by making the experience more engaging and enjoyable. Think of it this way: would you rather flip through static images, watch videos, or peruse PDF brochures, or step into the world of a dynamic 360-degree virtual showroom?

Here’s an eye-opening statistic: According to a study conducted by LCP360, shoppers tend to spend 5 to 10 times longer on websites that offer a digital tour.


Why? It’s because these immersive, 360-degree virtual showrooms pique their interest, transforming and selling your brand into something sophisticated and highly desirable.


Imagine being able to view products from every angle, zoom in for a closer look, and even observe their movements. Virtual showrooms allow customers to do just that, bringing a new level of understanding and appreciation for the brands and products they’re interested in.

TIP: Once your showroom is created, why not create a dynamic video with it?

SEO Benefits

When visitors interact with your showroom, they spend more time on your site. This increased engagement sends a strong signal to search engines that your site is valuable.

person using macbook air on brown wooden table

For a deeper dive into how showrooms impact SEO, check out our blog here.


Being an Early Adopter of Immersive Technology

Virtual showrooms are still a relatively underutilized technology. By embracing them now, you position your brand as an early adopter of immersive technology.

This not only sets you apart but also gives you a head start in leveraging the advantages these tools offer.

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How Clients Experience a Digital Showroom

One of the remarkable aspects of digital showrooms is how effortlessly and conveniently clients can immerse themselves in the experience.

Here’s a closer look at how clients can seamlessly access and explore these dynamic spaces:

No Software Downloads Required

Gone are the days of cumbersome software installations. With digital showrooms, there’s no need to download or install any specialized software.


These virtual environments are hosted on the web, making them instantly accessible to anyone with an internet connection and a web browser. It’s as simple as clicking a link.

Integration via a Simple URL Link

Imagine the ease of sharing your digital showroom, much like you’d share a YouTube video. Digital showrooms can be integrated into your web page or marketing materials via a straightforward URL link.

person holding iPad


This means you can effortlessly embed them on your website, include them in email newsletters, or even generate QR codes to showcase your products at trade shows and events. The possibilities are virtually endless.


Global Accessibility

Digital showrooms break down geographical barriers. They’re accessible to a global audience, no matter where your clients or customers are located.

Moreover, they offer the flexibility to switch between languages seamlessly. This accessibility ensures that your products and services can be explored and understood by a diverse clientele.

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Sectors Benefiting from Virtual Showrooms

Brick-and-Mortar Stores

For brick-and-mortar stores and wholesale selling, adapting to the digital era has become essential. Virtual showrooms provide a unique opportunity to elevate online shopping experiences to a whole new level or even use at your physical location to show to multiple buyers simultaneously.

orange and black auto rickshaw

Retail business customers can now visualize products within their own living spaces, with 1:1 size dimensions. This level of immersion bridges the gap between in-person and online shopping, making it more engaging and informative.

Discover 3D marketing for brick-and-mortar stores

Manufacturing Industry

Accelerating Decision-Making Processes

In manufacturing, quick and informed decisions are critical. Virtual showrooms facilitate this by offering a better understanding of complex products and machinery.

Clients can explore products from every angle, zoom in to examine details, and even witness their functionality. This depth of understanding accelerates the decision-making process, leading to quicker sales and streamlined operations.

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Displaying Hard-to-Transport or Large Products

Some products in the manufacturing industry or automotive industry are challenging to transport for demonstrations. Virtual showrooms provide a practical solution by allowing these products to be showcased online ( no physical space needed!).

Furthermore, during trade shows and exhibitions, digital showrooms can be presented on iPads and laptops, enabling users to access and explore the full range of products without the need for physical samples.

This not only saves costs but also offers a dynamic and interactive way to engage and present to potential clients.

Real-Time Changes with Web-Based Digital Showroom Software

In the manufacturing sector, staying up-to-date with product specifications and configurations is crucial. Visao’s digital showroom, for example, is cloud-based, allowing for easy and real-time updates.

3d model

Making changes to product models or updating text can be done with a simple refresh, ensuring that your showroom always reflects the latest information. This flexibility streamlines the product showcasing process and keeps your clients well-informed.

Exploring Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) are poised to take virtual showrooms for businesses to the next level.


These immersive technologies enhance the already impressive capabilities of virtual showrooms, creating an even more captivating and interactive experience for customers. For more information augmented reality and virtual reality, read this blog.


Best Practices for Virtual Showroom Design

Here’s how to optimize your virtual showroom design:

Ensuring an Engaging and Glitch-Free Experience

The foundation of a successful digital showroom is high-quality technology. It should provide an immersive and glitch-free experience, allowing users to explore products seamlessly.

Visao 3D viewer editor platform

Additionally, consider the importance of offline access. Visaos virtual showroom, for instance, allows you to cache your showroom, enabling you to share it with clients, partners, retailers and distributors without the need for a constant Wi-Fi connection.

Presenting the Brand’s Story and Benefits

Your virtual showroom should go beyond displaying products; it should tell your brand’s story and highlight the benefits of your offerings to multiple buyers.


virtual showroom


Incorporate elements like logos and create environments that represent where your products are typically used, providing context and market relevance to showcase products.

Incorporating Images and Dynamic Videos

Make use of multimedia to enhance the showroom experience. With Visao, you can embed hyperlinks, images, and dynamic videos of your products, giving users even more options for exploration and understanding.


Creating Realistic 3D Backgrounds for Manufacturing

To immerse users in a realistic experience, consider creating 3D backgrounds that depict the typical environments where your products are used in manufacturing. This adds authenticity to the showroom, helping users visualize how your products fit into their processes.

By following these best practices, your virtual showroom can offer buyers an engaging and informative experience that resonates with your target audience, ultimately driving increased interest and sales.

screenshot of 3d viewer platform


Maximizing the Virtual Showroom Experience

Clear Instructions for Ease of Use

Provide clear and concise instructions for users to navigate your virtual store or showroom effortlessly. Consider incorporating an instruction banner or pop-up guide to help users get started and make the most of their visit.

help box

Identifying User Information Needs

Understanding what information users are seeking within your digital showroom is key.

Some platforms offer analytics that allow you to analyze user behavior, such as which products fashion brands they interact with the most, what features they explore, and more.

This valuable data helps you tailor your showroom to better meet user expectations and preferences.


How Visao’s experts can help create your own virtual showroom

Ready to take your business to the next level? Explore Visao’s solutions today and request a virtual appointment for personalized assistance.

Our experts are here to help you unlock the full potential of virtual showrooms.


Frequently Asked Questions

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Want to learn how our client brought their tradeshow experience to another level?