Want to learn more about how Visao can benefit your marketing team?
Boost your conversion rate, create a memorable effect on customers and exceed their expectations with Visao’s AR and 3D marketing solution.
Today, more than 80% of manufacturers’ buying journeys take place on the web. It is critical for businesses to optimize their customers’ online experience with clear, accessible and interactive visualizations. This can be done with a 3D marketing campaign: Visao’s realistic, animated 3D models have depth and dimension, giving users far more certainty about the product and its functionality than with static images.
Forget static ads and boring videos. Ads with 3D animations, augmented reality and even 360-degree views encourage users to interact with your products and thereby create a memorable experience. The creative and rich media display of 3D marketing overcomes the banner blindness with its innovative features and guarantees a higher ROAS and more visitors.
45% of online shoppers believe that AR saves time on their decision-making. Why? An ad using a few images or even videos is usually not enough for customers to fully understand and visualize complex innovations. End pre-purchase anxiety by integrating augmented reality (AR) and allow your potential buyers to experience the product in their environment at a realistic 1:1 size for space planning. Seeing the product in action and in the right environment through 3D marketing reassures customers and offers an answer to most of their questions on the spot!
Visao’s platform is a 100% web-based 3D experience that works on any device and browser. In fact, no app is needed since everything is hosted on the cloud, allowing you to expand your 3D marketing to as many online platforms as you can! Plus, guide your viewers through the key features of your product with bullet points, images, videos and more. Creating a fully immersive online experience creates a lasting impression on your customers and differentiates you from your competitors instantly.
We knew that we had to create a 3D visualization of our products to better inform customers, since even the world leaders in our industry did not offer this. Once we found Visao, with their expertise in 3D modelling and Solidworks, the choice was easy.
Zilia’s device is generating a huge amount of interest in the medical world and we have a constant need to showcase it. When the pandemic hit, we needed to find an alternative to in-person demonstrations and that’s when we discovered Visao. The interactive 3D visual that was developed allows us to capture the attention of our audience, explain what sets us apart, and even collect several compliments on the presentation in the process.
When we launched our multi-sport car roof rack, the MOS Rack, we knew we had to find a visual tool that helps customers fully understand the product when shopping online. Thanks to Visao, we can now show our buyers, remotely and fully interactively, how the MOS Rack works in 3D and even in augmented reality (AR) on a car. This technology will allow us, in part, to offer a unique shopping experience and boost our online sales by offering our customers a way to see and try our products virtually in the comfort of their own homes.
There are multiple ways in which product visualization tools such as Visao’s models can integrate in a 3D marketing strategy and be used as powerful digital marketing tools.
First of all, a 3D product augments a product presentation significantly. Using an interactive 3D model will offer more to marketing campaign customers than any presentation or number of pictures could. It is the natural evolution of product presentation, and the new gold standard for engaging clients. You can present products customers love with customization options, in order to match their needs and tastes quickly. 3D marketing and Visao’s models allow users to visualize what your product could do for them fast, seamlessly and effortlessly, as if it was reality.
Any industry that offers products should be interested in 3D marketing campaigns: we are already aware of the incredible benefits that using 3D visualization tools can have on a company’s sales and customer experience. But are there specific industries where 3D animation has changed marketing?
3D visualization and marketing campaigns have shown great promise for industrial machinery sellers and manufacturers. Describing a piece of equipment, seeing its different components in action, access-specific information: that is exactly what clients will be looking for! Click here to see how Visao helped Simard Suspensions help their sales. Medical equipment is another field where 3D marketing has been helping enterprises reach more customers and improve their medical device sales and marketing efforts. Click here to discover the success story of Zilia and Visao!
Visao is a web-based platform that empowers manufacturers to share their industrial designs and create interactive, simple and effective digital visualizations to provide sales and marketing teams with the means to communicate their organization’s expertise and the solutions they proudly represent.
Design & Web Yankee Media.