Customer engagement is one of the most important aspects of any successful eCommerce-based website. Whether you’re an established brand looking to keep your customers engaged or a startup that’s just getting started, you want to make sure that your site is as interactive and intuitive as possible.
1. Keep your audience up to date by sending out newsletters
An email newsletter is a useful tool for staying in touch with your consumers, whether you’re reaching out to fresh leads or devoted clients. Because of this, lifecycle email marketing ought to be a component of your marketing plan, regardless of where prospects and clients are in the sales cycle.
Make a plan for email distribution at each point in your sales cycle, from the initial contact through the follow-up after the sale. Send frequently, but don’t go overboard. And whatever the objective of the e-mail, it must respect the next crucial step, personalization, to stimulate interaction.
2. Personalize your communication for maximum connection
Even if you don’t know all of your customers‘ names or buying habits off the top of your head, it shouldn’t show in your messages. Personalized emails and website content will increase response rates and get customers‘ attention.
Set up an automation program so you can add names, purchase information or other individualized information to communications. To ensure that the communication is relevant to the recipient and responds to their choices about how they want to be contacted, make sure your data is up-to-date.
The progress will be seen in the customer journey, as the recipient will feel more valued and, therefore, more loyal, as these individualized communications are different from generic letters.
3. Respond to each new interaction
The feeling that no one is listening in today’s digital environment is one of the biggest gripes. Too many customers have used social media or email to try to resolve an issue or ask a question, only to be met with silence.
As you might guess, it can be hard to feel involved with a company that doesn’t seem to care about you when you need help. To avoid this feeling, use automation technologies to respond to all the messages and interactions that arrive on your website.
Set up your communication tools to respond immediately. Every time someone subscribes to emails, fills out a contact form, places an order, or contacts customer service, they should receive a quick response that includes a sincere thank you for making contact, as well as a next step and a call to action. Don’t just respond to the contact; continue the discussion with the response.
4. Ask for feedback
Marketing inspires behaviour. That’s why marketing messages always include an easy-to-follow call to action. The same logic applies if you want to increase online customer engagement. In the step above, you read about how to respond to meetings. The next step is to create feedback requests based on those remarks. This also helps build a strong relationships and a sense of trust with your customer.
Send an order summary after purchase and encourage the recipient to send any comments or complaints about the shipping of the product or the product itself. On product pages, use rating and review tools to post customer feedback. People will take advantage of opportunities to communicate with and about your business if you give them these. A loyal customer likes to give feedback, so it’s very important for any business to make the customer feel heard. This also allows negative criticism to be addressed and corrected, as there is always room for improvement.
5. Send out surveys
Marketing inspires behaviour. Because of this, marketing messages always include an easy-to-follow call to action. The same logic holds true if you want to raise target audience involvement. In the stage above, you read about reacting to encounters. Create requests for feedback from those remarks.
Send a recap of the order after purchase and encourage the recipient to send any feedback or complaints regarding the product‘s shipping or the product itself. On product pages, use rating and review tools. People will take advantage of opportunities to communicate with and about your company if you give them.
Ready to increase your online consumer engagement?
Engagement isn’t intended to immediately result in new purchases, at least not immediately. It keeps your company connected to the market, fosters potential clients’ trust and confidence, and increases the visibility of your goods and services, all of which might eventually result in increased sales and better customer experience and customer interactions.
Visao can help you increase online customer engagement for your online business and marketing campaigns through interactive 3D visualizations of your products.
To discuss the custom 3D visualization services we offer and how our team can help you create a more engaging and enhanced online platform with your current and potential customers, contact us today.